Hal Rosner

View along Collins Ave, the hotel entrance is elevated in-between the main storefronts.  Group render.

View along Collins Ave, the hotel entrance is elevated in-between the main storefronts. Group render.

The elevated hotel entrance and patio.  Group render.

The elevated hotel entrance and patio. Group render.

View along rear of site, entrance to the automated parking garage, is clad in ivy. Group render.

View along rear of site, entrance to the automated parking garage, is clad in ivy. Group render.

View of rooftop pool area with emphasis on the South Beach art deco style.  Group render.

View of rooftop pool area with emphasis on the South Beach art deco style. Group render.

Ground Floor Plan

Ground Floor Plan

Detail of automated parking system (group).

Detail of automated parking system (group).

Second floor plan

Second floor plan

Third Floor Plan

Third Floor Plan

Typical hotel floor plan showing mix of room types.

Typical hotel floor plan showing mix of room types.

Typical room layout - studio apt.

Typical room layout - studio apt.

Typical room layout – 1 bedroom  apt.

Typical room layout – 1 bedroom apt.

Typical room layout – 2 bedroom  apt.

Typical room layout – 2 bedroom apt.

Typical plan all rooms

Typical hotel floor plan showing all rooms.

Extended Stay Hotel

This project is a mixed-use extended-stay hotel on Collins Avenue in South Beach, Miami. In addition to the hotel itself, the site also includes two large retail spaces, commercial office, event space, and parking. This design project was developed in multi-disciplinary coordination with the Master in Real Estate Development & Urbanism program for the purposes of realizing a project that is both architecturally and economically feasible. The real estate component of our group analyzed the site and concluded that it would be ideal for an extended stay hotel, class A office, and large commercial anchor tenants. Our unified team vision was to create a unique hotel experience while capitalizing on unmet retail needs, capturing untapped market niches, and being architecturally appropriate for South Beach

A major design challenge was in elevating the lobby of the hotel to create a prominent entrance while simultaneously maximizing the retail frontage of the anchor tenants. Additionally, the site is zoned in the museum historic district of South Beach and had to follow an art deco style color scheme. We used relatively muted colors except for main circulation tower, in an effort to subtly fit in on South Beach.

Being able to maximize the retail and commercial areas was very important. Additionally, if we exceeded the required number of parking spots, the extra spaces would provide additional income. Automated parking systems were studied and implemented in the rear of the site, as it was realistically the only way to meet these requirements; maximizing parking and commercial square footage while staying under South Beach’s FAR.